Trust Me, I'm Lying: Confessions of a Media Manipulator

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.49 MB

Downloadable formats: PDF

Prerequisites: graduate standing or consent of instructor. Stories could be about industry leaders, trends, or events too – anything that would be deemed newsworthy for your audience, in the editorial sense. Every message we create is an opportunity to change and extend the language we use, evolve the media we use, and influence the perspective that consumers of our messages have of us. Other key accounts have included Merrill Lynch, Allstate, Raymond James Financial, Blue Cross Blue Shield of Ga., Hunton & Williams and many more.

Pages: 320

Publisher: Portfolio (July 2, 2013)

ISBN: 1591846285

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