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You’ll also hone standard industry skills such as storytelling, research methodology, and the ability to articulate abstract concepts. New social media facilitate a “powerful global conversation” in which everyone can participate and share opinions, ideas, knowledge and images with each other, and circumvent traditional gatekeepers. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.

Pages: 272

Publisher: Columbia University Press; Reprint edition (January 11, 2011)

ISBN: 0231148151

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