The Language of Branding: Theory, Strategies, and Tactics

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.25 MB

Downloadable formats: PDF

The Media Communications bachelor of science degree program is designed to provide a thorough understanding of the skills needed to succeed in today’s dynamic media industries. I am delighted to be presenting this award to Steph; and on behalf of the group we wish her every success in her future career." One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.

Pages: 160

Publisher: Routledge; 1 edition (March 31, 2017)

ISBN: 0415899990

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