The Decline and Fall of Public Broadcasting: Creating

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Language: English

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There are only three knowledge platforms that they need to be aware of – 1.technical (PR practitioners don’t need to know how the technology works, but rather should understand what technology is capable of); 2. trends (keeping abreast of latest developments); and 3. communications (which they know about anyway).” of those in-house are confident about their digital communications plans. of those in PR agencies are confident about their digital communications plans. b) Industry: Our research uncovered a marked difference in the levels of understanding of digital engagement across various industries.

Pages: 88

Publisher: South End Press (September 1, 2001)

ISBN: 0896086550

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