Page One: Inside The New York Times and the Future of

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Public relations jobs are related to those in marketing. Keep your cool in an interview or news conference with reporters. Studio sessions provide students with opportunities to experiment in framing subject matter through a variety of cinematographic methods. Disrupt your industry in the always connected, all-digital world. According to a panel discussion at this year’s SXSWi, brand journalism is described as: It’s all about real time marketing, brands acting as media in real time, as life happens The purpose is to tell stories, but this method of content marketing emphasizes a neutral tone, lending credibility and trust to the brand.

Pages: 208

Publisher: PublicAffairs; 1 edition (June 28, 2011)

ISBN: B006Z2XGU8

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