Media Now: Understanding Media, Culture, and Technology

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Language: English

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LeEco, the China-based technology company, plans to invest about Rs 1,330 crore (US$ 198.32 million) into developing content for India, including its own produced content, in the next two to three years. Please provide a Corporate E-mail Address. Younger people get it, but most mid-level to senior operators don’t.” “Kids from the ‘80s understand it as they have grown up with it, but I don’t want a 25 year old in front of my client.” However, respondents recognised that these demographic challenges will gradually decline in the coming years as today’s young digital natives mature and start taking up senior posts in communications.

Pages: 576

Publisher: Cengage Learning; 4 edition (June 13, 2003)

ISBN: 0534620191

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