Gatekeeper: 60 Years of Economics According to the New York

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Language: English

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It cannot adapt or keep up with rapid developments that might change the story. Employees, particularly sales people, will use the channel that their clients prefer, whether or not it is supported at work. Coombs (2004b) examined how West Pharmaceuticals used a mix of channels to keep employees apprised of how the plant explosion would affect them in terms of when they would work, where they would work, and their benefits. These technological and societal changes are having a far-reaching impact on the PR/communications discipline and are presenting huge challenges as well as opportunities to the industry.

Pages: 256

Publisher: Routledge (November 17, 2015)


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